Home Fragrance In Vogue
by Carol Cass
The home fragrance market is booming. From perfume, toiletries,
and cosmetics to pre packaged foods. It is currently a multi
billion dollar industry that continues to show strong growth. The
strongest growth has taken place in the last 5 years and is
expected to continue through 2007 and beyond. Western Europe,
Japan, and the US continue to lead with 65 percent of demand and
over three-quarters of world wide production of home fragrance
products. Rapid growth of home fragrance sales has also been
registered in Asia/Pacific, Latin America, and Eastern Europe.
Market researchers attribute the growing trend of home fragrance
popularity in the US to the fact that we are spending more time at
home. We are using home fragrances to UN-stress ourselves and make
our indoor environment a healthier and more pleasing place to be.
And we like it, it makes us feel good. Consumer research is quite
convincing. People feel better about themselves and are more
comfortable at home when a home fragrance delivery system in
use.
Market researchers also point out that consumers are eagerly
embracing home fragrance products that neutralize odors and
bacteria in our indoor air, not just cover them up. A stylish home
fragrance delivery system which can be displayed as decor in the
home or work place. Consumers desire an attractive as well as
efficient home fragrance delivery system.
There are many home fragrance delivery systems available to us
today. From the plug-ins, solids, and sprays, to name a few, which
temporarily mask or cover up odors and are readily available in the
local supermarket. To the stylish and very much in vogue Fragrance
Lamps which you won't find in the local supermarket. Fragrance
Lamps can be found in specialty gift and decor shops, and on line.
One such Fragrance Lamp is the La Tee Da collection of fragrance
lamps. http://www.coronetgiftsolutions.com/la-tee-da_effusion_lamps.asp
La Tee Da is leading the way in home fragrance effusion lamp
technology. La Tee Da's exclusive scalloped burner design enhances
the home fragrance experience. La Tee Da fragrance lamps or
effusion lamps as they are sometimes called are made of hand blown
art glass. These fragrance lamps come in a wide variety of colors,
shapes, and sizes. La Tee Da fragrance lamps befit any decor, home
or work place.
Sonia Perez of Coronet Gift Solutions http://www.coronetgiftsolutions.com
in Florida says her retail customers are becoming creative in their
approach to home fragrance. "They like to have different fragrances
for each room of their houses. Say, Verbena in the bedroom and
Sandalwood Mahogany in the living room or den." Some of her
customers fragrance 3 or 4 rooms, each with a different fragrance.
Sonia recommends fragrance lamps because of their style and their
ability to sanitize the air while they fragrance it. "Fragrance
lamps are great! And collectable too." She also supplies interior
designers who love using fragrance lamps as a decor embellishment.
"The La Tee Da lamps work well as an attractive accent piece to the
design scheme and at the same time fragrance and sanitize the room
or entire house, and their clients adore them" .Pure indoor air has
become a priority with consumers says Sonia. "Women want more than
just pretty air; they want clean air at home and at the
office."
The La Tee Da fragrance lamp catalytic conversion process is the
same as that used by the old time European catalytic burner
(effusion lamp) of Justus Von Liebig. Using this catalytic
conversion La Tee Da fragrance lamps are highly efficient at
sanitizing indoor air, not masking it. These fragrance lamps kill
bacteria, including odor causing bacteria, and the unpleasant
smells from dirty laundry, pets, mold, musty closets, and
bathrooms. Frying fish tonight? No problem. La Tee Da to the
rescue! Cooking odors neutralized, fast. Not just temporarily
masked. Automobile manufacturers utilize the same catalytic
conversion process on the cars we drive to reduce or eliminate
noxious fumes, smoke, and odors from automobile exhaust.
In Europe, before the days of modern electronic indoor air
purification, the catalytic burner (effusion lamp) was used
extensively in institutions such as hospitals, medical clinics and
other facilities that required a high degree of indoor air purity.
German holistic chemist Justus Von Liebig discovered that through
the oxidation of primary alcohols the effusion lamp was efficient
in neutralizing bacteria, allergens, and other impurities in the
air including smoke and foul odors.
Aware of the health benefits of the effusion lamp, the French began
to add liquid fragrance to their effusion lamps. Leave it to the
French to transform the effusion lamp into the home fragrance
delivery system we today call fragrance lamps.
http://www.coronetgiftsolutions.com/la-tee-da_fragrance_lampes.asp
Fragrance lamps have for many years been a fixture in homes across
the European Continent and are rapidly gaining popularity in North
America. Why? Because fragrance lamps sanitize as well as fragrance
your indoor oxygen. Neurologist Alan Hirsh director of the Smell
and Taste Treatment Center of Chicago has studied fragrance and the
positive relation it can have as an aid in learning, reducing or
increasing the desire to eat, and in arousal.
Retailers and restaurateurs are taking notice of the power of
fragrance. Case studies of restaurants and retail shops using
fragrance delivery systems to create ambiance and a perceived
pleasurable shopping experience are quite satisfied with the
results of fragrance. Customer surveys consistently prove that
fragrance ranks high among reasons for customer loyalty to a
particular store or eatery. Also customer word of mouth advertising
regarding the fragrant environment brings in new customers.
Retailers are exploring the power of fragrance, or scent to
stimulate favorable emotional and behavioral responses of
consumers. Hirsh also points out that the Nobel Prize in medicine
was last year granted to researchers who discovered how olfactory
receptor cells enable humans to recognize and store in memory
10.000 different odors. Hirsh states, "I think we are going to be
seeing interior decorating with smells in the future, the same way
we do with color." Sounds good to me. Decorate my bedroom in
Verbena, my bathroom in Lavender, and my kitchen in Cinnamon Apple.
Fragrance me with Bayberry in the den and Fresh Cut Clover in the
laundry room. Sound good to you too? You bet it does!
About the Author
Carol A Cass, the successful owner of "Interior Design by Carol"
in Tampa Bay Florida was born and brought up in NYC where she
resides with her husband and two children. Before relocating to
Florida, Carol was a senior designer and general manager at one of
New York's most prestigious design house. http://www.coronetgiftsolutions.com
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